I.C.E.
ICE is a Shanghai based multi faceted entertainment company that is experiencing rapid success and growth. Information, Communications and Entertainment for the basis for ICE thru modern online and computer media. They were looking for an image that was both modern, cool, funky and professional. The layout concept focused on the idea of the office as a computer motherboard, with circuits and hubs of information all working together, even if not directly connected. The front of house is a modern entertainment icon, open ceiling, curved, colorful, sleek, and digital, with computer programming code linking all the rooms thru the glass film. ICE is located in the modern high tech Chuang Chi Tian Di located next to Jiang Wan stadium.
